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Wednesday,January 20/2010

Featured Story

2010 - Year of the Tiger or the Frugal?

I'm sure many business owners would agree that 2009 was a weird year.  The normal trends didn't apply and if you were in retail in metropolitan areas, it was not one of your favourite years.  In 2009 consumers and businesses alike became frugal. It felt good cutting back.  The big question for 2010 is will this frugality continue?  It will probably take a couple of years to unwind the effects of 2009.  The best way forward for businesses is to communicate their value proposition at all times.  That is how do you save people time, reduce their pain, save them money or make them money?  If you can answer these questions clearly then 2010 will indeed be year of the Tiger!

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What's in the blog?

Marketing Gourmet Food and Petrol Together: Can it work?

Is it possible to to sell gourmet food, wine and petrol all at the same place 24 hours a day… read more

Managing Customers at Christmas and Other Busy Times

Some tips on how to manage customer expectations, your timelines and Christmas madness... read more

Yarram Positive Marketing that Works

I was lucky enough to travel to the small town of Yarram which is approximately 3 hours south of Melbourne in Gippsland...read more

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Ailsa Listed with ICMI Speakers

I'd love to be a keynote speaker at your conference or business event.  Contact me or go through ICMI

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Yippee a new decade!


In this issue



In short

Intelligent Marketing

In order to get the best bang for your buck you need to have smart information to help make marketing decisions.  Research businesses need includes:

1. Customer Satisfaction Levels

2.  Competitor Analysis

3.  Pricing Sensitivity

4.  Customers' Perception of Your Business

AP Marketing Works can help you gather this information in a timely and effective way.  Call today to discuss your needs and how we can help. 03 9314 2121

Check out where you can see Ailsa next

Click here for details

Testimonials

“Thanks very much…..today was great. It was good to hear someone talking the same language”.

Tammy Sinclair – Logos on Polos                 Read more

© AP Marketing Works 2009
PO Box 471 Yarraville, Victoria 3013, Australia Phone: 61 3 9314 2121 Fax: 61 3 9314 2120
Email: ailsa@apmarketingworks.com.au